web site design at transform ebusiness - continued

Be There

There are too many faceless web sites out there. We believe that you have to be there on your web site, let people know that behind these pages there is a human presence. There are many ways to do this, a personal welcome, a photograph, a signature - all designed to give a message to visitors and make the experience a personal one. It is also useful to inform them about your self and your company. This helps to build credibility and re-assure them that you can do business together.

Navigation

Once you have decided on the content, it is important to decide a flow, and paths through the information. Visitors must be able to easily get the information they require and be able to move through the web site without getting confused. If you confuse anyone or leave them at a dead-end then they will leave, and very likely not return. A good menu and site map give visitors directions, and you should categorise and group your content to make it easy to understand and follow. Good navigation will make the customer experience a good one...

Search engine optimisation

Search engine optimisation is a major topic which we'll cover in more detail separately, however we should point out that it is important to design-in features which will make your web site search engine friendly to achieve good position on the major search engines, ensuring that your well designed web site gets found.

An easy way to understand this is to think about a beautiful new store, with wonderful products to offer, but it is situated way out of town and no-one knows how to get there. This might sound unbelievable, but it actually happens - to a huge number of web sites. They are open for business but no-one ever finds them or comes-in...  more details

Ongoing development and maintenance

You need to decide where to host your web site, who is going to keep it up-to-date, how you will modify and grow your web presence as your experience develops and the opportunities for your ebusiness grow, and how you will maintain a 24x7 internet presence   more details

We can help..

So, good web site design covers many factors, and it takes more than graphic design skills to make it work. A fundamental review of your web site objectives, a fit to your business processes and business strategy, and an understanding of search engines are all required.

Sounds complicated..? well, it can be, but that's where transform ebusiness can help. We have the skills and knowledge to cover all these aspects, and to ensure that your web site is well designed and more importantly successful - not just in its initial format, but ongoing. This is not just a one off event, and it is much more than just a web site. See examples of our web sites in our web gallery.

Why not contact us today to begin the transformation.