Frequently Asked Questions and Answers on
website design, search engine optimisation, internet marketing and ebusiness solutions
transform ebusiness FAQ
What are the factors in good web site design?
Good Web site design requires a customer focus - know what your customer is looking for and provide it.
Information on your products and services - features, benefits, pricing, availability etc - have to be easy to read, clearly laid out and with a process which the web site visitor can follow.
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web site design.
Why optimise your web site for search engines?
Search engine optimisation means preparing your web site to get found on the internet, by people who are searching for products and services in your market area.
The essential thing is to know what people are looking for and optimise your web site to match these market keywords.
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search engine optimisation.
What is pay-per-click and why is it required?
Pay-per-click is a form of internet search engine advertising. You pay for a web site advert to appear on the top search engine searches for your products and services.
Advert position is managed by a bidding process and you pay a fee for each person who clicks through the advert link to your website.
Pay-per-click is now an essential part of the internet marketing mix and a fast way to get position on the search engines for your target markets, and also for time sensitive events and promotions
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pay-per-click search engine advertising.
What’s involved in Internet Marketing
Internet Marketing is a collection of activities performed via the internet which allow you to reach and engage in a personal dialogue with customers in order to build and develop superior customer relationships.
Use your website to establish permission based contact, then inform and educate customers and effectively promote and sell your products and services via e-newsletters, email promotions and offers, competitions, surveys and other creative ways which promote and encourage interaction.
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Internet Marketing.
What is a web community portal?
An Internet web community portal is an internet website structure which connects together many web pages to provide a wide range of services to build and develop a community.
Web Portals offer business to business services and business to customer services, providing a variety of catalogues and directories of information and member services related to a specific topic or organisation.
Two-way community building and interaction is encouraged through answers/faqs, forums, chat and other feedback mechanisms, powered by a powerful database structure which delivers tailored content in a wide range of classifications.
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Web Community Portals.
