Search engine promotion

Initial search engine promotion

Once your search engine optimised web site is launched, it is time to start building search engine positioning and to promote the launch of the web site to the online and offline worlds. At this stage there are some important things to do, and choices to be made.

The new web site can be submitted to all of the search engines, using submission processes which differ across search engines, or you can wait for the search engine spiders to find the web pages through their continued web crawling (their preference).

Directory submission

The new web site can also be submitted to directories, both free submission or pay for review/inclusion. Successful inclusion in major web directories can drive significant traffic to a web site, but to achieve inclusion it is important to submit the web site to the correct category, ensuring that the web site fits there and is of a high standard in terms of content and usefulness.

For directories such as Yahoo and the Open Directory Project, human category editors subjectively appraise each submission and only choose web sites which fit the correct profile, rejecting sites which do not match or have broken links or any other defects. Payment for inclusion to a number of strategic directories is worthwhile however because it begins the link building process which is important to attract search engine spiders and begin building your web sites ranking and importance - more on this later - see links

Pay-per-click

Pay-per-click advertising, such as Google Adwords, can be used in the early days to let people know the new web site is there. Market keyword focussed Adwords allow you to construct a small box advert which is positioned down the right hand side of the search engine page, attracting visitors to your web site.

Page 1 position is acheived by bidding the right amount against your target keyword group. The advert content and the associated landing page are crucial in attracting and converting visitors.

Pay-per-click advertising has become a very important way to ensure ongoing page 1 positioning for very competitve target market keywords, for event and time specific keywords, and for other competitor focussed keywords where you wish to have a presence.

Today, having a properly funded and managed Google Adwords strategy and plan is a vital component of any succesful ebusiness plan. For more on this see Google Adwords

Press releases

Use of online web press releases and offline advertising and press releases are also important techniques to announce and succesfully launch a new web site - for more on this see internet marketing services

Links

Another major factor in successful search engine promotion is link building. The quality and quantity of links to your web pages is important to the search engines. Succesful link building helps to drive "organic" search engine positioning, acheiving page 1 position against target market keywords without the need for pay-per-click advertising.

This can be a long process and patience is required, however if done properly it can result in top search engine positioning and sustained traffic to your web site.

Our search engine promotion services

The transform ebusiness team have an in-depth understanding and knowledge of search engine promotion and have invested heavily in the knoweldge and tools to ensure success in this field. We have the resources to stay current because it is ever changing - in the way search engines operate and in how your competitors re-act.

Search engine promotion is not a one-time event, it is an ongoing necessity for ebusiness sucess.

Contact us today for more on our search engine promotion services