Search engine optimisation & promotion

Why optimise..?

Why do we have to optimise web pages for search engines ? The answer is simple - to get found. There are a lot of web sites out there and Google currently has over 9 Billion indexed, so how do people find things in this vast cyberspace. Thankfully, Google, Yahoo, other search engines and web Directories are there to help.

People generally use simple search terms - words and phrases which they hope will bring up relevant search results. When search results are returned, most people will visit web sites found on the first page returned - page 1. In fact, only 15% of searchers ever go beyond this page of results before either clicking through to a web site or entering another search term. That's why it is important to be on page 1 for search terms related to your web site topic.

Market keywords

The search terms people use to find products and services on the internet are often referred to as market keywords, and to develop a succesful ebusiness, you have to find the terms your target market are using online. It is also important to know the potential volume of traffic associated which each market keyword and the number of competitors vying for page 1 position for them.

Keywords research and selection

Knowing where to look, finding the best market keywords, quantifying the volume of traffic available and spotting any market niches which are not so competitive, are key to success. The choice of market keywords is the first step in a successful ebusiness campaign. The next step is the careful use of these market keywords to search engine optimise your web site

Keyword density and placement

The occurrence and positioning of keywords and phrases in a web page determines the topic and relevance which the search engine spiders, and indeed the human editors, assign to your web site. Keywords have to be placed in certain places and occur at the correct density to ensure success.

Get this right, and you are on your way to page 1, but overuse can be considered spamming which is heavily penalised by the search engines.

Search engine and Directory submission

Once your web pages have been optimised and the web site is ready to launch, its important to let the search engines and directories know that you are there. A wide range of tools and techniques are used to do this succesfully. These are covered in the Search engine promotion section.

Our search engine optimisation services

The transform ebusiness team have an in-depth understanding and knowledge of market keyword research and selection, we are expert at search engine optimisation and have invested heavily in the knoweldge and tools to ensure success in this field. We have the resources to stay current because it is ever changing - in the way search engines operate and in how your competitors re-act.

Search engine optimisation is not a one-time event, it is an ongoing necessity for ebusiness success. Contact us today for more on our search engine optimisation services

Read on for information on Search engine promotion.