More than a web site

More than a web site

When we say "more than a web site", we mean that succesful ebusiness is not just a matter of having a web site, its about the fundamentals of your business and how the internet and your web site can support and help your business to grow. Will your web site reach more people or new markets, will it help you serve existing customers better, will it simply be another advertising channel, or perhaps all of these and more.

It's so easy..

These days, anyone can put a web site together. There are many web designers and programs to allow you to easily build and launch a web site yourself. That's why there are so many web sites out there - good and bad, well designed and not. There are many good looking, well designed sites which are easy to use and great fun, and there are many which are completely opposite. However, even the "good" ones have a challenge. They might look good, they may even offer good information and be customer friendly, but there is so much more that needs to be done.

So, you have a web site..?

Is that friendly web site always available, is it kept up-to-date, can it be found easily, is it designed, optimised, promoted and positioned to get maximum traffic for its target market. Does it grow as your business grows, does it add value and deliver for your customers. If you order and pay for something online, does that ensure delivery and satisfaction. Not always. There are truly a lot of questions that need to be addressed over and above the design and function of your web site.

Building relationships

In fact, the design and appearance of your web site is only one part of a successful ebusiness solution. The information you provide, the customer experience and the ability to contact you or "do something" are all important ingredients of your online relationship with each visitor, and it is a relationship. The relationship you build through interaction, through providing what the customer is looking for by an easy to follow process, is key to success. Even if you only help out in a small way, point the visitor in the right direction, you have made an impact and possibly a connection. If you are able to really connect and convince a visitor to contact you, to sign-up for or subscribe to more information or further contact from you, then your relationship can really start to grow.

Sell sell sell..?

Don't go for a hard sell approach from the beginning. Most people use the internet to gather information, to learn about the features and benefits of products and services they might need, and of course, to compare prices. Its important to understand how people use the internet and match your web site information and processes to help them. The process is not sell sell sell, but inform, educate, then sell - and in fact this may not occur at the same visit. People need time to gather and process information, so make it easy to find, easy to take away, and easy to reach you if they have more questions. In fact, the more questions you can answer the better.

FAQs and Testimonials

Frequently asked questions are a great way to inform and educate, and also a great way to sell. So, provide a set of questions and answers for people, the most frequently asked, sometimes the most obvious perhaps, but all potentially useful, time saving and appreciated by web site visitors. Similarly, testimonials from satisfied customers are a good way to build credibility, to assure prospective customers that your products or services will meet their needs, and be the best solution for them.

More than a web site, a custom ebusiness solution for your company

The art of promoting your company and products and services online is really no different from the offline world, the same questions apply. The internet, your web site or web portal has to be an integral part of your business, and it has to offer new oppportunities for you, your existing customers and for all those potential customers you can now reach.

One size does not fit all, and its important to understand your markets, competitive environment, and to know your customers. Transform ebusiness understand these critical factors and through our ebusiness consultancy can help you develop a custom ebusiness solution which will fit your overall business objectives and make a significant contribution to business success. Its more than a web site, much more in fact...

Contact us today to find out how we can help you transform your business.