Let me do something

Step by step

The concept of "Let me do something" is central to an effective ebusiness solution and ultimatley to customer satisfaction. Its all about providing a good process flow which delivers timely information to help your customer make an informed choice, and then letting them do so. A well designed web site, with clear navigation and well presented information gives the visitor an opportunity to learn about your products and services and to understand why, and in which way, they might fulfill his or her needs. Fairly obvious you might say, but then why are so many web sites poorly laid-out, confusing and unfriendly.

what next..?

Once advised and convinced that your product or service may be what they are looking for, the visitor can't be left wondering what to do next. The web site process flow must let visitors make the next step, whether it is to contact you, check price and availability, or to make a reservation, order or pay online. These steps are essentially conversions along the path of informing, educating and convincing customers on the need for your product or service, to the final point where a transaction of some form can occur.

make it easy

If you make it easy for the visitor to "do something" at each stage, offering clear directions and compelling reasons, there will be a greater chance that visitors will perform the requested action, in the knowledge that there is something in it for them. How many times have you spent time on a web site, working through the process only to be met with a confusing choice of what to do next, or worse - a dead-end, no choice at all, nothing to do next. Time to leave, and that's exactly what happens.

know the flow

So, its really quite simple..know the flow of your business process, and see it from your web site visitors' eyes. Provide good information, educate and convince them, then let them do something, always encouraging them to take the next step towards you.

the transaction

It may only be an initial contact and not a full sale at this point, but at least the engagement process has begun, and your prospective customer is happy to continue the process...that's a result. If you have easy to use methods of communication - phone, fax, email and contacts forms, with clear instructions and reasons to provide the requested information then more people will engage and follow through.

privacy

Its important to assure web site visitors that you respect their privacy, and a clear privacy statement is required to let them know how you will handle the personal information they supply.

interaction and relationship building

Interaction with customers is also important, so acknowledge their communications and let them know you have received their enquiry or contact. This process can be automated while remaining personal. Form handling software can be programmed to store customer inputs to a database and to send out personalised thank yous and acknowledgements. Remember one important fact, key to good relationship building with your web site visitors and potential customers; the best thing you can do is keep the process clean & simple, and always "let them do something". If people take the time to contact you and provide their personal details, you are well on the way to a good relationship, so acknowledge their approach and respond quickly to their request.

make your web site work for you

There are plenty of oppportunities to make your web site work for you. Information can be provided automatically, such as documents and brochures to download, and your web site can make this easy for both you and your customers.

So, in the spirit of "let me do something"....please use the menu above to tour our web site or contact us today to find out more about our transfrom ebusiness solutions.