Internet Marketing

Internet marketing explained

Internet marketing is about keeping in contact with your customers and using the internet as a very effective medium to do so. The internet is a great way to deliver content, to keep customers informed on new developments and to drive traffic to your website where you can further inform them, promote and sell your products and services.

Use of email and other web-based multi-media methods to deliver content which informs, educates, and hopefully entertains people can help to distinguish your company from the competition, build your brand and develop superior customer relationships.

Opt-in vs Spam

Unfortunately, the world is awash with the mass of unsolicited spam email arrving in our inboxes, so it is vitally important to solicit opt-in from website visitors and encourage them at every opportunity to sign-up and subscribe for information from your company, while assuring them that you will not pass their details on to anyone else unless they expressly permit you to do so.

Receiving permission to email a customer is one of the biggest achievements yor web site can deliver, and you should use that permission wisely. There has to be something in it for them, you have to gain their trust, and then deliver on your promise. Your website must have a clear privacy statement to gain trust, and you must earn and retain that trust.

Subscription list building

You have to start somewhere, and perhaps you already have a list of clients you can contact regarding your website and new internet marketing proposals. If so, then an initial contact to solicit opt-in is acceptable, whether by email or other offline means - e.g. telephone, mail.

If you don't have a list, then your website becomes the starting point for subscription list building. Offer visitors something in exchange for their opt-in, for example - a sales discount, exclusive information, early notification of new products, a competition prize - a great way to kick-start your list. Encourage opt-in and ask visitors to spread the word to their friends.

Personalisation

All communicaitons should be personalised where possible, so its important to capture enough personal details in the opt-in process to allow this - e.g. first name and email. Having a 1-1 dialogue with each customer provides the personal touch and makes a better customer experience, which most people readily respond to.

Transform ebusiness internet marketing services

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transform ebusiness internet marketing services