Google Adwords campaigns

Adwords explained

Pay-per-click advertising, such as Google Adwords, can be used in the early days to let people know a new website has arrived on the internet.

Market keyword focussed Adwords allow you to construct a small box advert which is positioned down the right hand side of the search engine page, attracting visitors to your website.

Page 1 position is acheived by bidding the right amount against your target keyword group. The advert content and the associated landing page are crucial in attracting and converting visitors.


Here is an example of a successful Adwords campaign we ran for the European Waterways www.gobarging.com web site, related to the visit by Rick Stein and his subsequent BBC2 TV series - French Odyssey. It was important for GoBarging to get found when people were looking on the internet to follow-up their interest in French Odyssey, Rick Stein and the barges Anjodi & Rosa on which he travelled the Canal du Midi in Provence, sampling the local cuisine along the way.


So, we constructed this Adwords campaign, with an associated landing page to convert any interest into hard enquiries - simply by providing further information on the French Odyssey trip, Rick's new Book and the barges, and by also encouraging visitors to request a brochure or check availability.


Pay-per-click advertising has become a very important way to ensure ongoing page 1 positioning for very competitve target market keywords, for event and time specific keywords, and for other competitor focussed keywords where you wish to have a presence.

Today, having a properly funded and managed Google Adwords strategy and plan is a vital component of any successful ebusiness plan.

Contact us today for more on our Adwords campaign management services.